The Insights ​

At the forefront of Sustainability, WETEX and DSS is the largest and leading event towards the Green economy movement in the UAE. ​

Our motive to generate and attract the targeted audience was nothing less than a challenge, one we wanted to scale to great success through its stakeholders.​

​Imagination​

Create an opportunity make WETEX and DSS 2023 the pivotal hub for investors, thought leaders, changemakers and advocates of water, energy, environment and technology sectors to exchange knowledge. Support the UAE Green Growth strategy and Dubai Clean Energy strategy through WETEX and DSS 2023 where we amplify the voice of partners and exhibitors who were working towards the goal. ​

Build the sustainability story through the brand and its initiatives and innovations where we leveraged the efforts towards the preparation for COP28.​

Integration​

Create a brand communication plan to support the mega initiative.​

We worked with the DEWA communications and media buying team to build an efficient counsel approach for the press collaterals and media presence at WETEX and DSS 2023.​

We further amplified the conversation around sustainability and successful synergies through collaborations with high impact media networks to build a larger-than-life narrative around the event and its stakeholders. ​

The goal was very simple, to make the event bigger than the previous year’s impact and we created the impact we desired to achieve. ​