The Insights ​

Ramadan is the month of giving, love and peace. Also, it is a month where brands fight for a share of voice, sight and sound. A month overcrowded communication wise. In the automotive category, Ramadan is a month of big offers, tactical creative prevails above anything else. There are some elements which have been used across in the years in every communication related to Ramadan: lattern, crescent, lights. And in the middle of all that the maximum number of visuals crowded in one design to maximise the offers and drive sales.​

Imagination​

It is in this over crowded landscape, we took a U turn by adopting a simple, yet visually effective approach. ​
We took the essence of Ramadan which is “light” and linked it to the offers, and to the Geely brand, without compromising on the brand value, and most importantly resorting to a communication that is purely tactical, me too, and wont get noticed. ​

The communication positioning was: Light Up With Geely ​

Tagline: Ramadan deals that bring us together​

Integration​

We developed a series of social media posts, carousel, videos and POS materials to be used in the different distributors’ showroom across the GCC.