Insights

To make Geely the Chinese car of choice across seven GCC markets, we grounded our strategy in deep insights, conducting a car clinic and qualitative and quantitative research across four countries.

Imagination

From an automotive glossary to a brand refresher, we transformed Geely’s identity.

Our Preface launch redefines sedans in the region, making it a top competitor.

Integration

With 14 campaigns and 133 social media creatives, we built a unified brand voice across all platforms, driving impact and consistency in every region.