Insights ​

WETEX is the largest event in the UAE related to water and electricity technology. EtihadWE participates every year in this event as a platinum sponsor. We aimed to showcase their presence based on actual facts: deep involvement in sustainable projects that reflect the values on which the company was built.

Imagination​

The platform used to showcase Etihad WE was a stand with a pragmatic design and functionality. It also incorporates sustainability elements, such as the increased use of natural light.

Integration​

Our 15×12 meter stand was filled with immersive experiences. The main attraction was the First Arab Local dressed Robot, welcoming people at the main reception desk. Next to it was a showcase of the NAQAA plant, featuring translucent 3D printed elements on an interactive screen showing the entire desalination process at the station. This caught the interest of all visitors, including H.E. Suhail Mohamed Al Mazrouei, the UAE Minister of Energy and Infrastructure and Chairman of the Board of Directors of EtihadWE.