Insights ​

Despite being available in stores, not everyone is aware that Al Rawabi offers a bakery collection under the name Bakerz. This lineup includes Sliced Bread, Cupcakes, Croissants, and Buns. The goal of the rebranding was to enhance the awareness and recognition of the different SKUs, ensuring they capture attention and build a strong connection with consumers. Backed up with a thorough research studying local and international brands.

Imagination​

Our approach focused on making the Bakerz products visually distinct and appealing. By introducing vibrant design colors and tiny playful elements, we crafted packaging that immediately grabs attention on the shelves. The use of transparent parts within the package design emphasized the freshness of the products, allowing consumers to see the quality firsthand. This combination of design and practicality was to position Bakerz as a bakery brand that stands out while conveying trust and authenticity.

Integration​

To maximize the impact of the rebranding, we developed a suite of social media teasers and revealers alongside eye-catching POSMs. These materials were strategically placed in modern trade to showcase the revamped Bakerz lineup. By ensuring high visibility and strong consumer engagement, we managed to reintroduce the brand to the market Bakerz, solidifying its presence as a top choice in a commoditized and highly competitive category.