Insights

Traditional Emirati games are more than just play—they are a legacy of teamwork, resilience, and cultural pride. The Al Jahili Traditional Games celebrate this heritage, uniting generations through sportsmanship and storytelling. Hosted at the historic Jahili Fort, the championship strengthens national identity while ensuring these games thrive for the future.

Imagination

We wanted to create a journey into the past, reimagined for today. We wanted to bring the Al Jahili Traditional Games and the excitement of Emirati sports to life with immersive design, dynamic lighting, and interactive experiences. From wooden structures to fire-lit arenas, the event had to recreate the warmth and authenticity of traditional gatherings, offering a space where heritage meets spirited competition.

Integration

Crafted with precision, we transformed Jahili Fort into an arena of cultural celebration. Live demonstrations, themed exhibition platforms, and a grand championship arena set the stage for an unforgettable experience. With directional signages, interactive workshops, VIP zones along with every minute detail during the event enhanced engagement, all the while honouring the past while embracing the future.