Transforming Abu Dhabi into a
Global Maritime Hub with the International Boat Show


Insights
Abu Dhabi’s vibrant maritime heritage, coupled with its growing reputation as a hub for innovation, presented a unique opportunity to position the Abu Dhabi International Boat Show as more than just an event—it’s a celebration of life on the water.
Yet, misconceptions about boat shows being exclusive to high-net-worth individuals posed a challenge.
Our mission was clear: transform perceptions and broaden the show’s appeal to include families, adventure seekers, and industry leaders.
Imagination
We redefined the Abu Dhabi International Boat Show as the ultimate marine lifestyle experience.
By embracing the theme “Life on the Water,” we created a vision of inclusivity, exploration, and inspiration.
Our storytelling brought the event to life, blending innovation with adventure and elevating it as a destination where everyone—from first-time attendees to industry veterans—could connect with the magic of the marine world.
This bold approach set the stage for the show to stand out as a must-attend event in the region.
Integration
Thanks to our proprietary IQ model, we orchestrated a seamless campaign that amplified the show’s reach and impact. Through strategic content creation, engaging social media activations, and robust media coverage, we positioned the Abu Dhabi International Boat Show as a premier event that resonated globally.
Our efforts not only broke barriers but also redefined expectations, driving record attendance and unprecedented engagement across digital platforms. We turned the show into a magnet for exhibitors, sponsors, and visitors alike, cementing its place as a standout event in the marine world.
The success of the Abu Dhabi International Boat Show is a testament to Quill’s ability to transform vision into reality, delivering results that elevate brands and experiences to new heights.


