Social Media – Al Rawabi
The Insights
Transform the MoU signing ceremony between HCT and its industry partners into a sensory experience that goes
beyond traditional ceremonies. Our goal was to create an event that is meaningful and memorable for all attendees. An
event that engages, inspires, and most importantly, secures job opportunities for attending graduates.
Imagination
To bring the event to life, we created a key visual that captures its essence. We made sure that this visual could be used
across all touchpoints. We transformed the HCT reception area into an experiential 360-degree platform.
Integration
We created a holistic experience across different touchpoints over two days. We set up multimedia screens featuring
diverse content, arranged interviews with top-tier media and oversaw the audio-video production through our on-ground
team