The Insights

WETEX is the largest event in the UAE related to water and electricity technology. EtihadWE participates every year in
this event as a platinum sponsor. We aimed to showcase their presence based on actual facts: deep involvement in
sustainable projects that reflect the values on which the company was built.

Imagination

The platform used to showcase Etihad WE was a stand with a pragmatic design and functionality. It also incorporates
sustainability elements, such as the increased use of natural light.

Integration

Our 15×12 meter stand was filled with immersive experiences. The main attraction was the First Arab Local dressed
Robot, welcoming people at the main reception desk. Next to it was a showcase of the NAQAA plant, featuring
translucent 3D printed elements on an interactive screen showing the entire desalination process at the station. This
caught the interest of all visitors, including H.E. Suhail Mohamed Al Mazrouei , the UAE Minister of Energy and
Infrastructure and Chairman of the Board of Directors of EtihadWE.