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PROJECT DETAILS

We built Dubai’s skyline
in hand with DAMAC

MODEL

Insights

DAMAC Properties, renowned for shaping the Middle East's luxury real estate market since 2002, sought to enhance its reputation and promote its iconic projects across the UAE and MENA.

Imagination

Our imaginative approach focused on portraying DAMAC not just as a property developer, but as an architect of luxury lifestyles, embedding the brand into the aspirational narratives of its audience. Envisaging a holistic approach, we aimed to bring DAMAC's unique narrative to life by weaving a compelling story around its projects, spokesperson, and various initiatives. We stepped beyond traditional PR tactics, integrating innovative digital storytelling and immersive experiences to create a resonant and personalized brand image across diverse platforms.

Integration

Our extensive expertise in PR strategy, content creation, and multi-platform management formed the cornerstone of an integrated campaign designed to amplify DAMAC’s reputation across the region and beyond. By carefully orchestrating a mix of project highlights, spokesperson engagements, and spotlighting initiatives, we crafted a consistent and captivating brand story. Every piece of content, every interaction, was meticulously planned to ensure that DAMAC’s ethos of luxury and excellence was communicated effectively, reinforcing its position as a trailblazer in the luxury real estate market.

The requirement: Reputation management for DAMAC Group and promoting their projects across the UAE and MENA

The process: A well-thought-through PR strategy covering the projects, spokesperson and other initiatives

The Result
0nd Rank

in the UAE in terms of
share of voice in media coverage

Crisis Management

and handling investor
confidence

0%

Of media in the UAE have mentioned DAMAC in the last 3 months

damac