As a Social Media Account Executive, you will be responsible for managing and executing social media strategies for our government clients within the knowledge and education sector and other consumer clients. You will work closely with our clients to ensure their digital presence effectively communicates their objectives, engages their audience, and promotes their initiatives.

Key Responsibilities:

• Client Management: Act as the primary point of contact for clients, ensuring their social media strategies align with broader communication goals.
• Content Strategy and Development: Collaborate with clients to develop content calendars, create engaging posts, and manage day-to-day social media activities across platforms such as Twitter, Facebook, LinkedIn, and Instagram.
• Campaign Execution: Implement and manage social media campaigns that promote government initiatives in education, knowledge dissemination, and public engagement.
• Performance Analysis: Monitor and analyse social media performance metrics, prepare reports, and provide actionable insights to optimise content and strategies.
• Stakeholder Engagement: Engage with key stakeholders and audiences through targeted social media activities, ensuring messages are clearly communicated and widely disseminated.
• Compliance and Best Practices: Ensure all social media content adheres to government regulations and best practices, including accessibility, transparency, and ethical standards.
• Crisis Management: Respond to and manage sensitive situations on social media, maintaining a calm and professional demeanour while protecting the client’s reputation.
• Collaboration: Work closely with internal teams, including content creators, graphic designers, and data analysts, to deliver cohesive and effective social media campaigns.
• Continuous Improvement: Stay updated on the latest trends and developments in social media, particularly in the context of government and educational communications, to ensure our strategies remain innovative and effective.

Qualifications:

• 2-4 years of experience in social media management, with a focus on government or public sector clients, especially within the knowledge and education sectors.
• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• A proactive, detail-oriented approach with a passion for public service and education.
• Skills:
  • Deep understanding of social media platforms and their respective best practices.
  • Strong writing and communication skills with the ability to craft compelling content tailored to specific audiences.
  • Experience with social media management tools (e.g., Sprout Social) and analytics platforms.
  • Knowledge of government regulations related to social media communications.